We all spend a lot of time thinking about keeping “the customer” happy.

The trouble is, no two customers are ever exactly the same. And what’s good enough for one might be completely unacceptable to another.

According to a recent blog from inc.com, failing to recognise the fundamental differences between each and every customer is enough to send them into the arms of your competitors.

If you’re truly serious about hanging on to your customers, it’s essential to remember that they’re real people and not numbers. Ask the right questions, listen to what they tell you and act appropriately when they complain. And never, ever assume that one size fits all.

You can read the blog post here:Click here

Being there for your customers also depends on you having the right technology. We’d be more than happy to come and talk to you about how to ensure your IT system is up to date, efficient and safe.