The new rules of marketing

The way we find and share information has changed in the last 20 years, and so too has marketing.

Take publicity, for example. Just a decade ago, if you wanted to announce a new product or service you’d get someone to craft a catchy press release for you, and send it off to magazines and newspapers.

These days you’ll be lucky if an editor even opens the email, let alone publish your news. And even if they do, the mass media doesn’t have anywhere near the influence it used to have.

Website traffic and social media are changing even faster. The rules of Google and Facebook marketing are different today than they were just 3 years ago.

Have you come across the Hubspot marketing blog? It’s one of the most comprehensive and up-to-date marketing blogs we’ve come across, that’s written in “human”.

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