Look after your customers. And they’ll look after you. 10 tips for creating customer relationships

We all know that without our customers we’re nothing. But how can you make sure you hang onto yours in today’s competitive market place?

Here are our top 10 tips for creating customer relationships that really last next year:

1) Offer rewards

Gifts, vouchers, shared ideas and occasional notes of appreciation all go a long way.

2) Build loyalty

By using their services and products when you can. This is called reciprocity and it’s powerful

3) Return calls and reply to messages quickly

Even if just to acknowledge they have been received

4) Under-promise and over-deliver

Sounds simple, but so few businesses get this right

5) Be accessible

In a world where so many companies use customer service bots and computerised messages, it’s nice to be able to reach a real person easily

6) Be honest

We all make mistakes sometimes. And being big enough to admit it goes a long way

7) Ask their opinion – then listen

All the surveys in the world mean nothing if you don’t act on them

8) Stay in touch

If you haven’t heard from a client in a while, send a friendly reminder that you’re still around

9) Employ the right people

All your relationship building will count for nothing if they have a bad experience with one of your staff. Bad staff kill businesses faster than anything else

10) Always deliver

If you keep your promises and deliver quality, there’s no reason for them to go elsewhere.


In order to meet customer demands, you need reliable, efficient and secure computer systems. If yours is letting you down, it’s time to make a change.

2019 is going to be a busy one for our engineers, because of Microsoft ending the life of an enormous amount of software in January 2020.

Half of all UK businesses are affected.

So if you’re overly reliant on yesterday’s technology, we can help

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