Look after your customers. And they’ll look after you. 10 tips for creating customer relationships
- 24th December 2018
- Posted by: Mark Dodds
- Category: Office 365
We all know that without our customers we’re nothing. But how can you make sure you hang onto yours in today’s competitive market place?
Here are our top 10 tips for creating customer relationships that really last next year:
1) Offer rewards
Gifts, vouchers, shared ideas and occasional notes of appreciation all go a long way.
2) Build loyalty
By using their services and products when you can. This is called reciprocity and it’s powerful
3) Return calls and reply to messages quickly
Even if just to acknowledge they have been received
4) Under-promise and over-deliver
Sounds simple, but so few businesses get this right
5) Be accessible
In a world where so many companies use customer service bots and computerised messages, it’s nice to be able to reach a real person easily
6) Be honest
We all make mistakes sometimes. And being big enough to admit it goes a long way
7) Ask their opinion – then listen
All the surveys in the world mean nothing if you don’t act on them
8) Stay in touch
If you haven’t heard from a client in a while, send a friendly reminder that you’re still around
9) Employ the right people
All your relationship building will count for nothing if they have a bad experience with one of your staff. Bad staff kill businesses faster than anything else
10) Always deliver
If you keep your promises and deliver quality, there’s no reason for them to go elsewhere.
In order to meet customer demands, you need reliable, efficient and secure computer systems. If yours is letting you down, it’s time to make a change.
2019 is going to be a busy one for our engineers, because of Microsoft ending the life of an enormous amount of software in January 2020.
Half of all UK businesses are affected.
So if you’re overly reliant on yesterday’s technology, we can help